Let’s get past the “print is dead” misconception. The future of print is embracing the exciting new waves of communication and media innovation more than you might expect. Yes, the use of print has declined over the last two decades, but that ended a few years ago. The industry is now positioned to expand, especially with the oversaturation and privacy issues digital platforms experience today.
Personalization in print doesn’t mean just slapping your brand's logo on a print piece. For the future of personalization in print, it means that print companies are beginning to expand their personalization capabilities by adding variable data printing, design, and layout services in addition to just printed materials. This will take your printer more time to complete, but in the end, it means that customer relationships will be improved, which can drive the longevity of a print partnership.